3 days ago
- Business
- Wall Street Journal
Is Dubai Chocolate the Next Pumpkin Spice?
At Crumbl's Utah headquarters, employees are working on a new dessert with a chocolate and pistachio flavor that has set the internet on fire.
Enter the Dubai Chocolate Brownie, the cookie maker's attempt to cash in on a trend that has sent food companies racing to catch up. The new offering, with ingredients that have proven to be expensive and sometimes difficult to source, will hit stores in the coming months, Crumbl said.